What’s New in Maximizer CRM 11
Team Edition & Entrepreneur Edition (Contact Manager)

Top 11 Features

Building on the success of Maximizer 10, Maximizer CRM 11 Team Edition & Entrepreneur Edition provides contact management with powerful new features and improvements in productivity, usability and mobility.


  1. Improved User Interface: Enjoy optimized usability through a modern, intuitive interface that’s easy to navigate, especially for those familiar with the Microsoft® Office® suite of products.
  2. Advanced Sales Opportunity Management1: Manage and track Sales Opportunities more effectively by allowing segmentation by rep or sales team. Provides stronger collaboration on sales activities.
  3. Column Set-Up & Search by Address Book Entry Fields: Easily access and categorize information based on selected criteria.
  4. Associated Column Views for Searches & Lists: Conduct faster searches and view information in a preferred exportable format by assigning views to Catalog Searches & Favorite Lists.
  5. Sales Email Templates: Follow-up with multiple prospects and customers efficiently with merge field capabilities and HTML-compatible sales email templates.
  6. Conditional Color Highlighting: Organize and view the most important activities, information and customers with visual color prioritization.
  7. Custom Actions Tab: Increase efficiency with one click access to most commonly used custom action commands.
  8. Mobile CRM Real-Time Data2: Get real-time online access to entire Maximizer CRM database content from a BlackBerry® smartphone for more effective lead and Sales Opportunity Management - anytime, anywhere.
  9. Mobile CRM Multi-User Support2: Enable collaboration among team members on the road to set up multi-user appointments, assign Tasks, and update Sales Opportunities.
  10. Mobile CRM Support for Video, Voice & Image2: Elevate the level of communications and information kept on record with video, voice and image capture and storage in Maximizer CRM.
  11. Multi-Point Mapping and Route Planning2: Improve time-management and maximize productivity in the field by mapping Address Book entries with BlackBerry® Map and online mapping sites to get turn-by-turn directions to appointments.3

1 Advanced Sales Opportunity Management included in Team, Group and Enterprise Editions only.
2 MaxMobile is included with Team Edition. MaxMobile is an add-on product for Entrepreneur Edition with additional license fees. MaxMobile requires wireless server hardware and Microsoft® Internet Information Services (IIS)
3 For BlackBerry® devices running BlackBerry®  OS 4.2.1 to 4.6, only BlackBerry Map is supported. Driving directions are not available. For BlackBerry devices running BlackBerry®  OS 4.7 and later, options to displaying multiple addresses, as well as driving direction “Get Directions” between two locations is supported. In the case of BlackBerry  OS 4.7 or later, a user preference is available to set the default Preset location.