Marketing Automation with Maximizer Enterprise 9.5 customer relationship management software solution, helps you generate more targeted leads, understand prospects and customers better, and close the loop with sales with automated campaign management.
Key Benefits of Maximizer Enterprise
Marketing Automation
Generate qualified leads to fuel sales
Effectively manage lists and automate email campaigns
Track ROI to see which campaigns are working
Close the loop with sales with campaign respondent follow-up
Efficiently Manage Complex Marketing Projects and Teams
Project management: Manage marketing projects and ensure the team is on track to meet deadlines; assign tasks and link project resources and personnel through a central interface.
Manage collateral: Ensure consistency by sharing marketing collateral with staff and partners1.
Reach Target Markets Cost-Effectively
Manage & execute automated campaigns:Utilize cost-effective text or HTML email, fax, or print direct marketing campaigns to drive leads, run promotions, and communicate with customers & prospects.
List management: With centralized customer profiles between sales & support, create target lists based on advanced search criteria. With one integrated solution for the entire organization, eliminate data duplication and errors that can occur when you have separate systems.
Comply with anti-spam legislation: Manage opt-in and opt-out lists, and handle unsubscribe requests with system-enforced functionality to ensure compliance.
Personalize campaigns: Improve response rates with data-driven, customer-centric marketing: personalize your content and subject with any field from your database.
Automate Lead Management to Fuel Sales
Campaign Response Follow-Up: Increase campaign response by enabling sales people to follow-up with recipients who opened and clicked-through on your email campaign.
Lead management: Utilize automated processes to manage web leads, lead importing, and distribution to sales. Ensure no lead slips through the cracks by quickly assigning leads to the appropriate sales person.
Automated processes & alerts: Keep tabs on your staff & processes and act quickly. For example, automatically be notified by email when leads aren¨t assigned or followed up in a timely manner. Monitor and respond to incoming inquiries with Maximizer Enterprise Workflow Automation3. Use it on your sales@ or info@ email address and set rules to scan the subject or body of incoming messages for keywords, then have questions routed to the appropriate person.
Calculate ROI to Optimize Marketing Campaigns
Calculate response: Instantly view the response to each campaign, including email open and click-through rates, to make informed improvements on an ongoing basis.
Measure ROI: Calculate the ROI on campaigns including deals won and deals in progress, and measure conversion rates to understand the return on investment of your programs.
Executive Dashboard & Reports: Visualize a real-time snapshot of performance in the Dashboard1, then drill-down for deeper analysis. Maximizer Enterprise includes over 175 out-of-the-box reports, including lead summary and campaign status.
Customize Reports: Create your own reports using Crystal Reports® XI Professional, included for every user. Even export reports to Excel® for further analysis.
